Lesley is has been leading strategy and research teams for 30 years now in agencies large and small, with a career of equal thirds in the UK, Boston and New York. She has an almost unprecedented wealth of experience with brands of every size, from 5 person startups, to huge banks and franchise networks, and everything in between. She has at this point, worked in all categories, including retail, automotive, food and beverage, healthcare, packaged goods and fashion. Lesley is a huge advocate of human insight, with a background in psychotherapy, and is also the author of a recent book, Super Strategist, The Art and Science of Modern Account Planning’
Client Experience Includes:
Audi of America, Dunkin’ Donuts, Planet Fitness, Frontier Communications, Verizon, Weight Watchers, BetterHelp, Bank of America, Boar’s Head, Merrill Lynch, US Trust, Calvin Klein, Ahold Dalhaize, Cracker Barrel, Simple Mobile, Mercedes Benz, Chili’s, Novartis, Pfizer, United Healthcare/Optum Health.
Previous Experience includes:
Hill Holliday, Digitas, MerkleyNewman Harty, McKinney & Silver, Howell Henry Caldecott Lury (London), Collett Dickenson Pearce and Partners (London)
Jess has 16 years of experience developing insight-driven brand and comms strategies rooted in customer experience; she has a background in both advertising and management consulting.
Client Experience Includes:
Planet Fitness, Optum, Simple Mobile, Fidelity, Bank of America, US Trust, Bank of America Merrill Lynch, Ahold Delhaize, Novartis, BetterHelp.
Previous Experience:
Slalom Consulting, Hill Holliday, Forrester Research, Cambridge BioMarketing
John is an industry leader in brand and communication strategy with more than 35 years of experience creating omni-channel solutions across disciplines.
Client Experience Includes:
Citigroup, Comcast, Colgate-Palmolive, Sprint, Vicks, Proctor & Gamble, Stouffers, Nestle, Lean Cuisine, GTE (Verizon), IBM, Kraft, Maxwell House.
Previous Experience:
Publicis One, Spark Foundry, Wavemaker, Redfuse/MEC, Mindshare, EuroRSCG, Ogilvy & Mather, Y&R
Kelsey is a brand and communications strategist with a background in media and extensive experience in the financial services category.
Client Experience:
Clients: Bank of America, Citibank, Wells Fargo, Citi/AAdvantage, Frontier Communications.
Previous Experience:
Havas New York, Hill Holliday
Tony is brand and customer experience strategist with a background in analytics and management consulting. He is a 4-time best-selling author, podcaster and former adjunct instructor at Aquinas College.
Client Experience:
HairClub, UroLift, PenFed, Hurtigruten, Gaylord Hotels, Cleveland Cavaliers, Xtracycle, InfoLink-exp, Palm Health, Tafer Hotels and Resorts.
Previous Experience:
Tony Bodoh International, Gaylord Entertainment, Grand Ole Opry, Progeny Marketing Innovations (Cendant)
Luiza is a brand strategist with experience in customer research and working with clients to develop insight-driven strategies for brand building and customer engagement.
Clients:
BetterHelp, Boar’s Head, Lifeplus, Apolloware, Synergy Labs, White Plains Hospital
Previous experience:
AlphaSights, Itaú Unibanco, Bayer Crop Science
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